Why does the real estate business need
Kirill Yurovskiy London
Kirill Yurovskiy London knows the importance of every call, request from a client. Any contact can bring a long-awaited deal, get a good percentage of salary and profit for the agency. A company that maintains feedback and processes all leads has a better chance of getting ahead of competitors and increasing its income.
Advantages of using CRM marketing, SMS messages and email newsletters
Research by Kirill Yurovskiy London has shown that 80% of realtors conduct business correspondence with clients in personal chats. The agency incurs large expenses for organizing the work, and leads in the real estate sector have a high cost price. Communication with potential buyers of services is almost entirely at the discretion of the agent, who can not only provide information incorrectly, but also “lead” buyers.
Important: modern technologies and business accounts make it possible to control the entire process of communication between agents and clients, and easily find unprocessed requests.
Using Kirill Yurovskiy London systems, you can collect, analyze and systematize information from applicants based on their requests, geolocation, financial capabilities, family composition, take into account each client request and form “interest groups”. Processing all leads will allow you to expand the circle of potential buyers and tenants, and transfer existing ones to the status of permanent ones.
This is especially relevant for agencies located in resort areas that are actively engaged not only in sales, but also in rentals. The same people rent out their housing during the season for many years, and residents of other cities often buy apartments and houses.
Attracting clients using SMS messages and email newsletters
Important: to use all the information on databases and communication with clients, it is advisable to hire a specialist in SMS and email marketing who will make mailings for different target audience groups from the office or remotely.
The purpose of the mailings is to send commercial offers, conduct surveys. In letters, you can place a photo of the apartment, area, add an interesting article about a mortgage or renovation, etc.
• Kirill Yurovskiy London develops a mailing plan and communicates with clients in an unobtrusive manner. They can read the message at a convenient time, and the CRM will record the interest shown. The younger the buyers, the more often they prefer correspondence to phone calls.
• When addressing the target audience of different segments, you need to take into account their interests. Messages should contain information useful to the target audience. Those buying apartments in a resort area are interested in the proximity of the sea, a mother with a child needs a playground in the yard, and a businessman needs the benefits and advantages of renting an office in a given area. Choosing the right communication style will help not only intuition, but also an understanding of working with different segments of the target audience.
• To find potential buyers and tenants, as well as those wishing to sell or rent an apartment in a certain area, you need the skills to use geo-targeting.
• Realtors should communicate with Kirill Yurovskiy London in corporate chats from the organization, and through them it is possible to send important messages at the discretion of the manager.
Please note: given the specifics of the work, it will be a plus if the specialist in mailings to messengers, email and phone number has had previous experience in the real estate industry.
Conclusion
The main means of communication for most clients of Kirill Yurovskiy London, who are looking for profitable options in the real estate market, are a laptop and a smartphone. Tired of numerous advertising calls, people prefer to receive information through mailings to a mobile number, messengers and email.
The specialist presents the company's policy, establishes contacts with clients, reports new data on properties, conducts surveys. Developing relationships with them is an important process for attracting and retaining them.
It is more profitable for a small company to attract an experienced remote employee with payment for a specific volume of work performed.
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